MiOwn Energy
︎Art Direction
︎Advertising
Challenge /
Introduce the squeezable water enhancer that turns any drink into a hydrating energy drink.
The Idea /
Highlight having control over My Own Energy, including a new sticker that helps you match your drink to the level of energy you need.
Merchandise
Merchandise includes stickers with hours of energy, but socials & OOH expand to the chores we might need an extra boost for.
Socials & OOH
