Amtrak x Headspace: Lose Track
︎Art Direction
︎Graphic Design
︎Advertising
Challenge /
Position the Amtrak rail system as the top mode of transportation for travelling.
The Idea /
Amtrak leaves the stress of air travel behind. Lose track of time with Amtrak’s collaboration with Headspace. Buy your ticket and recieve guided meditations based on your travel route.
Demonstration of user purchasing Amtrak ticket and being directed to Headspace guided meditation
OOH corresponding to specific location’s guided meditations
